Strategic Plan

Horizons 2019: The Strategic Plan for Augustana
December 2014
A Message from President Rob Oliver

It is with pleasure that I present to you “Horizons 2019,” the strategic plan designed to lead Augustana through 2019.

The goals and objectives outlined in this plan were carefully developed with the help of Augustana faculty, administrators and staff who purposefully devoted their time over the last year to analyzing emerging trends in higher education, evaluating geographic, economic and demographic shifts in demand, and eliciting feedback from alumni, students and the broader community.

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It goes without saying that I am immensely grateful to all those who served our strategic planning process.
I can say with all certainty that Augustana is indebted to you for helping to steward and shape its future.

In this document, we look back on Augustana’s 154-year history and, we look ahead to its future – to the horizons we’ll encounter over the next five years. Here, we outline our hopes and dreams for this remarkable institution and the extraordinary students we serve, while considering the great responsibility we have to explore and discover the solutions that will create a better tomorrow.

We also share our mission and values, the foundations that have served Augustana and our students well through the course of time. While this plan seeks to boldly serve as our vision for the future, it is intentional about maintaining the integrity of our past.

What that means is this: We know that our mission and core values are today what they should be. They will remain our guiding principles and they will continue to serve as Augustana’s bedrock for many, many years to come.

Finally, this document shares five major goals designed to help Augustana transform and grow in the vastly competitive and everchanging world of higher education.

Our goals are to:

  • Serve more students and foster their success
  • Provide substantive and innovative educational experiences
  • Cultivate strategic partnerships
  • Steward human, physical and financial resources
  • Pursue greater brand awareness and recognition

We believe these goals will help us inspire even more meaningful experiences in our students and create graduates who are even better equipped to lead exceptional lives rooted in service to others.

While these goals celebrate our traditions and promote our areas of institutional distinctiveness, they also challenge us to be innovative. The onus is on us to find and create new and better ways to serve students in and outside the classroom, to manage our resources in the most effective ways possible, and to share the Augustana story in a way that inspires, engages and influences those near and far.

It’s important to note that in order to be successful, this plan must go far beyond just ink on paper. As a campus community we must all make the effort to embrace these goals as our own and infuse them into our offices, divisions and departments each and every day.

This journey promises great things for Augustana. I’m thankful in advance for your help in charting our course to Horizons 2019.

Yours, for Augustana,

Rob Oliver,
President