Communication Studies/Business

Coordinator: H. Bart

The Communication Studies/Business major is intended for those students who wish to pursue a career in a business field which stresses the importance of strong communication skills. Corporate executives identify strong communication skills as a key element in their professional success. This major combines a core group of classes from each department and produces the background need to pursue a career in public relations, advertising, human resources or general business.

Communication Studies/Business Major:

45-46 credit hours
Required Courses:
COMM 110 — Introduction to Communication (3 cr)
COMM 260 — Persuasion (3 cr)
COMM 290 — Communication Research (4 cr)
COMM 310 — Communication Theory (3 cr)
COMM 350 — Organizational Communication (3 cr)
COMM 360 — Persuasive Campaigns (3 cr)
COMM 365 — Public Relations (3 cr)
ACCT 207 — Understanding the Numbers (3 cr)
-or- ACCT 210 — Principles of Accounting I (4 cr)
BSAD 310 — Principles of Marketing (4 cr)
BSAD 320 — Principles of Management (3 cr)
ECON 120 — Principles of Economics I (3 cr)
ECON/PSYC 270 — Statistics (4 cr)

One of the following courses:
COMM 250 — Interpersonal Communication (3 cr)
PSYC 250 — Social Psychology (3 cr)
PSYC 335 — Human Relations (3 cr)

One of the following courses:
JOUR 115 — News Reporting and Writing (3 cr)
JOUR 312 — Writing for Magazines (3 cr)
An internship (COMM 395, 495) is recommended in the student’s junior year.

NOTE: Students who elect the Communication/Business major may not add a second major in either Communication or Business Administration.