Dr. Jaciel Keltgen is an assistant professor, specializing in marketing. She received both her undergraduate and master's degrees from SDSU and her Ph.D. from the University of South Dakota. Her dissertation research pertains to consumer behavior exhibited by millennial health care professionals and is intended to benefit consulting clients concerned about hiring, training and retaining millennial health care employees.
Some of her interests include international brand strategy, social networking and social marketing, as well as engaging her marketing students in service learning. Prior to joining the faculty at Augustana College, she worked in government, journalism and market research. Assistant Professor Keltgen served as director of research, press secretary and lobbyist for two South Dakota attorneys general, and worked at the Argus Leader in various reporting and editing positions. Her marketing credits also include three years as director of marketing at the University of Sioux Falls as well as conducting market research for an international wholesale company and working as creative director for a local advertising agency. In addition to teaching marketing, Keltgen is also the president of her marketing firm, Jaciel Keltgen and Associates, and specializes in health care marketing and admissions marketing for private colleges, universities and seminaries. She has won state and national advertising awards for her work.
Scholarly presentations and publications:
- 2012: MBAA International Conference, "Do Millennials Deliver Generational Angst to Healthcare?"
- 2011: 18th Annual Meeting of the American Society of Business and Behavioral Sciences, "GEN Y Infuses Healthcare with Generational Angst"
- 2009: 12th Annual Meeting of the Great Plains Political Science Association, "Public Administration and Business Administration: Siamese Management Twins Separated at the Heart?"
- 2008: "Apple's iPhone Launch: A Case Study in Effective Marketing" published in The Business Review, Cambridge
- 2007: Economics & International Business Research Conference "Midwestern Marketing Students Endorse Experiential Learning"
- 2006: International Business & Management Research Conference "Lies, Sans Sex, and Lacking Videotape" published in The Business Review, Cambridge
- 2004: Economics & International Business Research Conference "Closing the Gap: Why Non-Profits Should Continue to 'Date' Stakeholders Even After the Wedding"
- 2003: Hawaii International Conference on Business "Drew Carey Meets Gilmore Girls, Or Do TV Viewers Respond to the WB in a Bigville Way?"
- 2002: American Society of Business & Behavioral Sciences "Delivering Reality: Women in Business"