Jaciel Keltgen
 Dr. Jaciel Keltgen |
Degrees: Ph.D., University of South Dakota M.S., South Dakota State University B.A., South Dakota State University
Courses taught: Principles of Marketing, Marketing Promotions, Healthcare Marketing, Personal Selling & Sales Management, Sport Marketing, Business Writing
Business Experience: Prior to joining the faculty at Augustana University, she worked in government, journalism and market research. Dr. Keltgen served as director of research, press secretary and lobbyist for two South Dakota attorney generals, and worked at the Argus Leader in various reporting and editing positions. Her marketing credits also include three years as director of marketing at the University of Sioux Falls as well as conducting market research for an international wholesale company and working as creative director for a local advertising agency. In addition to teaching marketing, Keltgen also operates a marketing firm, Jaciel Keltgen and Associates, that specializes in health care marketing and assisting physicians in publishing their research in academic journals. She has won state and national advertising awards for her work.
Interests: Dr. Keltgen’s dissertation research pertains to job satisfaction among millennial physicians and is intended to benefit healthcare organizations concerned about hiring, training and retaining vital young employees. Other interests include international brand strategy, social networking and social marketing, as well as engaging her marketing students in service learning.
Memorable classroom moment: I was taking marketing students on a field trip to J & L Harley-Davidson on beautiful fall afternoon. We were driving in a caravan, with about 12 football players leading the way on their scooters. It was a comic sight to see the large bodies on small motorbikes on our way to learn more about legendary American bikes with big motors.
Advice for business students: Your professors will open many doors for you with professional speakers, invitations to events, and work that will distinguish you from other business students. Network and pursue every opportunity for an internship. Even if you don’t enjoy the work you have learned more about business cultures and certainly more about yourself, and your next employer will appreciate the experience you’ve gained along the way.
Scholarly presentations and publications:
- 2012: MBAA International Conference, "Do Millennials Deliver Generational Angst to Healthcare?"
- 2011: 18th Annual Meeting of the American Society of Business and Behavioral Sciences, "GEN Y Infuses Healthcare with Generational Angst"
- 2009: 12th Annual Meeting of the Great Plains Political Science Association, "Public Administration and Business Administration: Siamese Management Twins Separated at the Heart?"
- 2008: "Apple's iPhone Launch: A Case Study in Effective Marketing" published in The Business Review, Cambridge
- 2007: Economics & International Business Research Conference "Midwestern Marketing Students Endorse Experiential Learning"
- 2006: International Business & Management Research Conference "Lies, Sans Sex, and Lacking Videotape" published in The Business Review, Cambridge
- 2004: Economics & International Business Research Conference "Closing the Gap: Why Non-Profits Should Continue to 'Date' Stakeholders Even After the Wedding"
- 2003: Hawaii International Conference on Business "Drew Carey Meets Gilmore Girls, Or Do TV Viewers Respond to the WB in a Bigville Way?"
- 2002: American Society of Business & Behavioral Sciences "Delivering Reality: Women in Business"
