Course Descriptions

BSAD 541 – Legal Environment of Sport (E)

This course will introduce students to the core substantive areas of law relevant to the business of sports, as well as the practical application and impact of such laws. The course focuses primarily on professional sports enterprises, with necessary discussions of amateurism as affects eligibility and other matters related to professional sports. (3 credits)

BSAD 545 – Advanced Sport Marketing (E)

Students will learn how professional, amateur and college sports teams manage their businesses, fans, athletes and brands, including planning, hosting and implementing effective marketing programs. Theories will be supplemented with industry-recognized speakers, case studies and historical research. One class project and presentation of that project is required. (3 credits)

BSAD 640 – Advanced Sport Management (R)

Students will learn how professional and amateur sports teams manage their businesses, fans, athletes and brands, including planning, hosting and implementing marketing programs for specific events and sports programs. Theories will be supplemented with industry-recognized speakers, case studies and hands-on work for local clients. Class/client projects, as well as presentations are required. (3 credits)

BSAD 675 – Grad Statistics (R)

This course is designed to provide an introduction to the use of statistics in sports management. Students will develop a fundamental understanding of probability theory and predictive modeling through linear regression and other techniques. The course will have a strong focus on data collection and analysis to provide insight on the performance of both athletes in the field and the sports professional or amateur sports organization. (3 credits)

COMM 650 – Leadership (R)

This course is a graduate level course in the theories and practice of leadership in organizations. The coursework includes theoretical material as well as projects and case studies that allow students to develop their critical thinking, problem solving and communication skills as leaders. (3 credits)

COMM 665 – Advanced PR (E)

This course focuses on the strategic communication management and relationship-building functions of Public Relations. The course discusses advanced PR concepts/principles and applies them to PR campaigns, primarily in the sports world. (3 credits)

PE  610 – Success in Coaching (E)

PHIL 615 – Ideas That Have Shaped Our World (E)

An opportunity in a small group setting for students to examine, through readings and discussion, the origin and impact of those philosophical ideas that have helped to shape Western civilization. (3 credits)

PHIL 690 – Ethics of the Profession(R)

The goal for this course is the development of an ethical approach on the part of the individual and the possibilities, resources, and approaches available to him or her for making decisions about participating in and resolving these issues. Various ethical methods and thinkers will be examined, and will be combined with the student’s individual research on their own profession or field of concentration. (3 credits)

SAL 570 – Foundations of Graduate Study (R)

This course will inform the student about communication, business, and scientific research for the purpose of entering a graduate program related to sport administration.  Students will analyze primary literature sources to explore potential graduate research topics and gain expert knowledge to inform future administration and leadership choices.  (3 credits)

SAL 580 – Intro to Graduate Research (R)

This course is an introduction to the nature and responsibilities of advanced professional study. Emphasis is placed on professional literature, philosophical approaches, techniques for gathering, analyzing and interpreting data and the writing of research reports. (3 credits)

SAL 645 – Sport Psychology (E)

This graduate level course is a focused study of psychological processes related to sport performance and exercise behavior.  Major areas of focus include motor skill learning and sport expertise, coaching effectiveness, team dynamics, motivation, peak performance, mental skills training for performance enhancement (e.g., awareness; goal setting; arousal management; imagery; confidence building; concentration training), injury rehab, and exercise psychology. (3 credits)

SAL 695 or 698 – Final Project (R)

A faculty paper tutor will advise and direct the student in the preparation of the graduate paper. A student may register for this tutorial only after successful completion of the 580: Introduction to Graduate Research course. The student will complete the tutorial no later than the final term of his/her planned program of studies. The final grade for 698 will be submitted after the student has completed the paper and passed the oral exam. A maximum of one year is allowed for completion of the tutorial. SAL 698 may be replaced with the practicum SAL 695. (3 credits)