The Boe Forum on Public Affairs

The Center for Western Studies at Augustana College is pleased to welcome the nineteenth Boe Forum on Public Affairs speaker:

Robbie Bach, 2014 Boe Forum SpeakerRobbie Bach, Former Microsoft Executive

"Privacy at Risk: Challenges to Protecting Personal Identity and Data"

Tuesday, October 28, 2014, 7:30 p.m.
Doors open at 6:30 p.m.
Elmen Center, Augustana College
33rd Street and Grange Avenue
Ticket Info: Free and open to the public, but tickets are required.

Robbie Bach joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles. He was the company’s first American ex-pat overseas working as the manager of business operations in Paris, France. Upon returning to the United States, he played an important role as a marketing leader in the successful launch and expansion of the Microsoft Office business. Beginning in 1999, as Chief Xbox Officer, he led the creation and development of the Xbox business, including the launch of the original Xbox and the highly successful follow-on product, Xbox 360. He was ultimately responsible for Microsoft’s gaming, music, video, phone, and retail sales businesses. Robbie retired from Microsoft in 2010 as the President of the Entertainment and Devices Division.

While building the Xbox business, he oversaw the creation, development, and growth of Xbox Live, Microsoft’s online video game service that is the console industries’ pioneer with almost 50 million members today. From its inception, this service made a deep commitment to security and identity protection and utilizes Microsoft’s advanced research and technology in this area to safeguard the identity of its members. He was also responsible for the creation of related video and music services and the online security and identity components of that work. 

As part of his executive responsibilities as a President at Microsoft, he was in Washington, DC regularly to discuss and lobby on a number of policy issues, including internet regulatory issues. In addition, he was a leader in working across the industry to regulate and manage the distribution and viewing of age-appropriate content related to these businesses. He’s had first-hand experience with data breaches and understands the customer, policy, and technological aspects of online identity and content management.

In addition to his career at Microsoft, Robbie serves on the national board of governors for the Boys and Girls Clubs of America and was the chairman of the board from 2009-10. He and his wife, Pauline, have also been board members of the local Bellevue Boys and Girls Club since 1999 and Robbie chaired that board from 2004-06. In 2011, he joined the United States Olympic Committee board of directors, the board of directors for Sonos Inc., the board of advisors for Brooks Sports Inc., and the board of advisors for Space Needle, Inc. He is also a board member for the Seattle chapter of Year-Up, a youth training non-profit organization.

Robbie is a regular guest lecturer at colleges and universities across the country, with an emphasis on strategy, marketing, and business ethics. His engagements include speeches at the University of North Carolina, UCLA, Seattle University, Santa Clara University, Harvey Mudd, and Boston College. He is currently writing a business and civic strategy book based on his Microsoft and Xbox experiences which will expand on his regular speaking topics.

Robbie received an MBA from Stanford University where he was an Arjay Miller Scholar. He also has a bachelor’s degree in economics from the University of North Carolina where he was a Morehead Scholar, graduated with highest honors, and was named a first team Academic All-American on the Tar Heel’s tennis team.

Ticket Information:

Admission is free but tickets are required!

Beginning September 8, 2014, tickets may be reserved online at, by phone, or in person at the Center for Western Studies or the Augustana Box Office. Please note that general admission bleacher seats are the only option available when reserving tickets online at CWS members should reserve their Priority floor tickets by phone or in person at the Center for Western Studies.

Ticketing and delivery options include:

  • Thermal tickets, which can be mailed to the address provided for a $3.50 fee or left at "Will Call" for pick up.*
  • E-tickets, which can be printed at home using any printer.
  • Mobile tickets, which will be sent directly to your mobile phone to use at the door. (If you have a smart phone, we recommend using the Walletini App to purchase, download, and store your tickets.)

All tickets will have an individualized bar code/QR code which will be scanned at the door as you enter the event. Tickets cannot be duplicated.

*"Will Call" tickets can be picked up in advance at the locations listed below or at "Will Call" in the Elmen Center Lobby beginning at 6 p.m. the night of the event.

The Center for Western Studies
Fantle Building, 2121 S Summit Ave

The Augustana Box Office
Located in the Morrison Commons