Jaciel Keltgen, MS, CME
Assistant Professor

M.S. South Dakota State University (1990)
B.A. South Dakota State University (1978)

605-274-5321 (voice)
605-274-5229 (fax)
jaciel.keltgen@augie.edu

Background

Jaciel Keltgen is a native Minnesotan. She arrived in South Dakota at the age of 17 to attend South Dakota State University. She received both her undergraduate and master's degrees from SDSU, and went on to cover the 1979 legislative session for a wire service. This was her indoctrination to South Dakota history, politics and power. Prior to entering the marketing field, Jaciel served as director of research, press secretary and lobbyist for two South Dakota attorneys general, and worked at the Argus Leader in various reporting and editing positions. Her marketing credits also include three years as director of marketing at the University of Sioux Falls as well as conducting market research for an international wholesale company and working as creative director for a local advertising agency. In addition to her current job as assistant professor at Augustana College, Jaciel is also the president of her marketing firm, Jaciel Keltgen and Associates, and she specializes in health care marketing and admissions marketing for private colleges, universities and seminaries. She has won state and national advertising awards for her work.

Experience

• Reporter/Editor for United Press International, Sioux Falls Argus Leader and Eyes on You
• Director of Research, South Dakota Attorney General's Office
• Account Executive/Creative Director, Apple Advertising
• Director of Marketing, University of Sioux Falls
• Director of Marketing, Sullivan Inc.
• President, Pierson & Associates
• President, Jaciel Keltgen & Associates

Professional Awards/Affiliations

• Board Member, South Dakota Advertising Federation
  Certified Marketing Executive by the Sales and Marketing Executive International
• Sales & Marketing Executives (Chair of PSE Liaison, Chair of Women of Excellence Subcommittee)
• Past Member, Chief Justice's Committee on Victims of Crime
• Two-time ADDY Award winner
• Annual winner of National Admissions Marketing Awards since 1994

Scholarly Papers

• 2008: "Apple's iPhone Launch: A Case Study in Effective Marketing" published in The Business Review, Cambridge
• 2007: Economics & International Business Research Conference "Midwestern Marketing Students Endorse Experiential Learning"
• 2006: International Business & Management Research Conference "Lies, Sans Sex, and Lacking Videotape" published in The Business Review, Cambridge
• 2004: Economics & International Business Research Conference "Closing the Gap: Why Non-Profits Should Continue to 'Date' Stakeholders Even After the Wedding"
• 2003: Hawaii International Conference on Business "Drew Carey Meets Gilmore Girls, Or Do TV Viewers Respond to the WB in a Bigville Way?"
• 2002: American Society of Business & Behavioral Sciences "Delivering Reality: Women in Business"