Marketing emphasis

Students interested in marketing goods and services will extend their studies beyond the foundational aspects presented in BSAD 310: Principles of Marketing. Students will focus on disciplines most common for marketing managers. Understanding market research and consumer behavior is pivotal in preparing marketing plans and budgets, and in-depth study of this important component will be gained through BSAD 411: Market Research & Consumer Behavior OR SOCI 350: Social Science Research Methods. Students immersed in the marketing emphasis will also concentrate their studies on marketing promotions (BSAD 413) and personal selling & sales management (BSAD 415), both important considerations as businesses develop market strategies that impact promotion and sales. Students also have the opportunity to delve into sports marketing and management (BSAD 440) and rotating emphases in marketing such as healthcare, direct marketing, and advertising (BSAD 410). All coursework is underscored through a final student learning experience: a marketing internship (BSAD 495), an independent study in the marketing field (BSAD 499) or an opportunity to consult on behalf of a local business encountering a marketing challenge (BSAD 490).

Requirements: In addition to the Business Administration major curriculum, completion of the emphasis area requires 15 credit hours consisting of 3 core classes and 6 hours of electives. Download the program of study here; use this sample degree completion plan (PDF file) as a reference.

Core:

• BSAD 411 - Market Research & Consumer Behavior or SOCI 350 - Social Science Research Method (3 hr)
• BSAD 413 - Promotions (3 hr)
• BSAD 415 - Personal Selling & Sales Management (3 hr)

Electives: 6 credit hours of electives by completing any two of the following elective courses. NOTE: Only one BSAD Special Topics course may be used to satisfy the 6 elective credits

• ART 320 - Graphic Design I
• BSAD 380 - Business Law II
• BSAD 410 - Special Topics in Marketing
• BSAD 420 - Special Topics in Management
• BSAD 430 - Special Topics in Finance
• COMM 260 - Persuasion
• COMM 280 - Broadcasting In America
• COMM 360 - Persuasive Campaigns
• COMM 365 - Public Relations
• ECON 320 - Intermediate Microeconomics