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Associate Professors: D. English, M. Entwistle (Chair), A. Oppegard
Assistant Professors: D. Bolen, K. Buell, S. Gardner, J. Keltgen
The goal of the Business Administration curriculum is to broadly educate students for graduate studies and for careers in business, law and public service. We are proud of our unique ability to draw on the College’s strong Liberal Arts heritage and incorporate the lessons learned there into business courses. We combine this interdisciplinary knowledge of human behavior and experiences with a rigorous academic foundation in business-related principles to allow students to prepare for careers in business. This integrated approach gives graduates a unique background that has served them well as they have moved into the business world in both forprofit and not-for-profit organizations. Business Administration graduates enjoy a substantial advantage in successful job placements while enjoying a fulfilling quality of life.
Taught by a highly qualified and experienced faculty, the Business Administration major offers a fundamental understanding of accounting, finance, management, marketing, ethics, and statistics, integrated in a way that prepares the graduates to critically analyze and solve problems in a highly creative fashion. Students are encouraged to specialize in one or more areas to further differentiate themselves as they enter the working world. Non-Business majors may choose a Business minor to support their work in other areas.
We pride ourselves on small class sizes, which allow close individual attention during class hours and gives students the opportunity to meet with faculty on a daily basis. Many times these student-faculty relationships result in friendships that extend well beyond graduation, a result that faculty encourage and treasure.
BUSINESS ADMINISTRATION MAJOR: 43 credit hours
Required Courses: 37 credit hours
ACCT 210 - Principles of Accounting I (4 cr)
ACCT 211 - Principles of Accounting II (4 cr)
BSAD 270 - Statistics (4 cr)
BSAD 310 - Principles of Marketing (4 cr)
BSAD 320 - Principles of Management (3 cr)
BSAD 330 - Principles of Finance (4 cr)
BSAD 340 - Business Law I (3 cr)
BSAD 382 - Business Ethics (3 cr)
BSAD 421 - Human Resource Management (2 cr)
COSC 205 - Business Technology and Communication (3 cr)
One of the following courses:
BSAD 490 - Senior Seminar (W) (3 cr)
BSAD 495 - Business Internship (W) (3 cr)
BSAD 499 - Independent Study (W) (3 cr)
Required Supportive Courses: 6 credit hours
ECON 120 - Principles of Economics I (3 cr)
ECON 121 - Principles of Economics II (3 cr)
Two-thirds of departmental hours numbered 300 or higher and required for the major must be taken at Augustana.
Emphasis Areas:
Business Majors may also elect one or more special emphasis areas by taking the following additional courses
(Emphasis area elective course may count towards more than one emphasis):
ENTREPRENEURSHIP EMPHASIS: 15 credit hours
BSAD 425 - Small Business Management (3 cr)
BSAD 428 - Strategic Management (3 cr)
BSAD 437 - Entrepreneurial Finance (3 cr)
Any two of the following elective courses: 6 credit hours
ACCT 300 - Managerial Accounting (3 cr)
ACCT 345 - Organizational Tax (3 cr)
ACCT 347 - Cost Accounting (3 cr)
BSAD 380 - Business Law II (3 cr)
BSAD 410* - Special Topics in Marketing (3 cr)
BSAD 413 - Marketing Promotions (3 cr)
BSAD 420* - Special Topics in Management (3 cr)
BSAD 430* - Special Topics in Finance (3 cr)
COMM 350 - Organizational Communications (3 cr)
ECON 301 - Money and Banking (3 cr)
ECON 320 - Intermediate Microeconomics (3 cr)
*Only one BSAD Special Topics course may be used to satisfy the 6 elective credits
FINANCE EMPHASIS: 15 credit hours
BSAD 380 - Business Law II (3 cr)
BSAD 431 - Advanced Finance (3 cr)
BSAD 433 - International Finance (3 cr)
Any two of the following elective courses: 6 credit hours
ACCT 300 - Managerial Accounting (3 cr)
ACCT 345 - Organizational Tax (3 cr)
ACCT 347 - Cost Accounting (3 cr)
BSAD 410* - Special Topics in Marketing (3 cr)
BSAD 420* - Special Topics in Management (3 cr)
BSAD 430* - Special Topics in Finance (3 cr)
COSC 341 - Information Systems (3 cr)
COSC 342 - Project Management (3 cr)
ECON 301 - Money and Banking (3 cr)
ECON 320 - Intermediate Microeconomics (3 cr)
ECON 321 - Intermediate Macroeconomics (3 cr)
ECON 397 - Econometrics (3 cr)
*Only one BSAD Special Topics course may be used to satisfy the 6 elective credits
MANAGEMENT EMPHASIS: 15 credit hours
BSAD 380 - Business Law II (3 cr)
BSAD 427 - Production and Operations Management (3 cr)
BSAD 428 - Strategic Management (3 cr)
Any two of the following elective courses: 6 credit hours
ACCT 300 - Managerial Accounting (3 cr)
ACCT 345 - Organizational Tax (3 cr)
ACCT 347 - Cost Accounting (3 cr)
BSAD 410* - Special Topics in Marketing (3 cr)
BSAD 420* - Special Topics in Management (3 cr)
BSAD 430* - Special Topics in Finance (3 cr)
COMM 350 - Organizational Communications (3 cr)
COSC 341 - Information Systems (3 cr)
COSC 342 - Project Management (3 cr)
ECON 301 - Money and Banking (3 cr)
ECON 320 - Intermediate Microeconomics (3 cr)
PSYC 330 - Cognitive Psychology (3 cr)
SOCI 300 - Social Psychology (3 cr)
*Only one BSAD Special Topics course may be used to satisfy the 6 elective credits
MARKETING EMPHASIS: 15 credit hours
BSAD 411 - Market Research and Consumer Behavior (3 cr)
– OR –
SOCI 350 - Social Science Research Methods (3 cr)BSAD 413 - Marketing Promotions (3 cr)
BSAD 415 - Personal Selling and Sales Management (3 cr)
Any two of the following elective courses: 6 credit hours
ART 320 - Graphic Design I (3 cr)
BSAD 380 - Business Law II (3 cr)
BSAD 410* - Special Topics in Marketing (3 cr)
BSAD 420* - Special Topics in Management (3 cr)
BSAD 430* - Special Topics in Finance (3 cr)
COMM 260 - Persuasion (3 cr)
COMM 280 - Broadcasting In America (3 cr)
COMM 360 - Persuasive Campaigns (3 cr)
COMM 365 - Public Relations (3 cr)
ECON 320 - Intermediate Microeconomics (3 cr)
*Only one BSAD Special Topics course may be used to satisfy the 6 elective credits
NON-PROFIT MANAGEMENT EMPHASIS: 15 credit hours
ACCT 310 - Not For Profit Accounting 3 cr
BSAD 423 - Management and Leadership for Non-Profits 3 cr
BSAD 426 - Organizational Development 3 cr
Any two of the following elective courses: 6 credit hours
ACCT 300 - Managerial Accounting (3 cr)
ACCT 347 - Cost Accounting (3 cr)
BSAD 410* - Special Topics in Marketing (3 cr)
BSAD 413 - Marketing Promotions (3 cr)
BSAD 420* - Special Topics in Management (3 cr)
BSAD 430* - Special Topics in Finance (3 cr)
COMM 350 - Organizational Communications (3 cr)
COMM 360 - Persuasive Campaigns (3 cr)
COMM 365 - Public Relations (3 cr)
COSC 341 - Information Systems (3 cr)
COSC 342 - Project Management (3 cr)
GOVT 300 - Public Administration (3 cr)
*Only one BSAD Special Topics course may be used to satisfy the 6 elective credits
BUSINESS ADMINISTRATION MINOR: 22 credit hours
ACCT 210 - Principles of Accounting I (4 cr)
ACCT 211 - Principles of Accounting II (4 cr)
Four of the following courses:
BUSINESS ADMINISTRATION COURSES:BSAD 270 - Statistics (4 cr)
BSAD 310 - Principles of Marketing (4 cr)
BSAD 320 - Principles of Management (3 cr)
BSAD 330 - Principles of Finance (4 cr)
BSAD 340 - Business Law I (3 cr)
BSAD 220 - PERSONAL FINANCIAL STEWARDSHIP (3 credits)
This course relates the basics of financial planning to the well being of the individual. The students become
aware of the impact of long and short-term financial planning including health and retirement concerns,
investments, income tax planning, personal budgets, risk management, and other major financial events one
encounters in a lifetime. The students will gain skills in financial planning in these areas as a means to
personal financial stability and stewardship toward others.
NOTE: OFFERED OCCASIONALLY
BSAD 270 - STATISTICS (4 credits)
The basic course in statistical inference oriented toward the elements of description, estimation, and the
testing of hypotheses. Topics include probability distributions, confidence intervals, tests of means,
proportions, and differences, correlation and regression, analysis of variance, and chi-square tests of
qualitative data. Principles are applicable to both social and physical sciences.
NOTES: CROSS-LISTED WITH ECON 270 AND PSYC 270
RECOMMENDED: INTRODUCTORY MATHEMATICS COURSE
OFFERED EVERY SEMESTER
BSAD 310 - PRINCIPLES OF MARKETING (4 credits)
This course explores basic principles in the marketing of products and services. Marketing structures,
consumer analysis, product classification, channel selection, pricing policies, promotional mix, and
coordination of strategies in relation to the business and economic environment are studied.
NOTES: PREREQUISITE: ECON COURSE OR JUNIOR STANDING
OFFERED EVERY SEMESTER
BSAD 320 - PRINCIPLES OF MANAGEMENT (3 credits)
An exploration of the theories, research, laws and practices of managing people, teams and organizations.
This course focuses on both the science of organizational management as well as on the student’s potential
role as a manager and/or employee.
NOTES: PREREQUISITES: COSC 205; JUNIOR OR SENIOR STANDING
OFFERED EVERY SEMESTER
BSAD 330 - PRINCIPLES OF FINANCE (4 credits)
Fundamentals of financial management including policies, methods, institutions, and tools of financial
management involved in financing the business organization.
NOTES: PREREQUISITE: ACCT 211; JUNIOR OR SENIOR STANDING
OFFERED EVERY SEMESTER
BSAD 340 - BUSINESS LAW I (3 credits)
An introduction to the legal system and dispute resolution through a case study approach; a study of the
impact of the areas of torts, constitutional law, criminal law, and ethics upon business; special emphasis on
contract law, agency, and business organizations, including partnerships and corporations.
NOTES: PREREQUISITE: JUNIOR OR SENIOR STANDING
OFFERED EVERY SEMESTER
BSAD 370 - INTERMEDIATE STATISTICS (3 credits)
Designed to introduce the student to multiple regression, experimental design, sampling techniques, and
methods and resources of research.
NOTES: CROSS-LISTED WITH ECON 370
PREREQUISITE: BSAD/ECON 270
OFFERED OCCASIONALLY
BSAD 380 - BUSINESS LAW II (3 credits)
Emphasis of study covers the topics of bankruptcy, debtor-creditor relationships, and property law as well
as commercial transactions governed by the Uniform Commercial Code (sales of goods, commercial paper,
banking, and secured transactions).
NOTES: PREREQUISITE: BSAD 340
OFFERED EVERY SPRING SEMESTER
BSAD 382 - BUSINESS ETHICS (3 credits)
Introduction of moral development theories and models of moral decision making and application of these
models in management decision making through case studies.
NOTE: OFFERED EVERY SEMESTER
BSAD 399 - INDEPENDENT STUDY (1-4 credits)
This course is intended to provide the student with the opportunity to pursue elective independent study.
NOTES: PREREQUISITE: CONSENT OF INSTRUCTOR
OFFERED EVERY SEMESTER, INCLUDING INTERIM
BSAD 410 - SPECIAL TOPICS IN MARKETING (3 credits)
A variety of topics from the marketing discipline will be offered on a rotating basis. Topics may include,
but are not limited to the following: international marketing, e-marketing, healthcare marketing, sports
marketing, and retailing. Topics will be announced prior to the semester in which they will be offered. This
course may be repeated with different topics.
NOTES: PREREQUISITE: BSAD 310
OFFERED MOST SEMESTERS
BSAD 411 - MARKETING RESEARCH AND CONSUMER BEHAVIOR (3 credits)
This course focuses on the use of surveys, observations, experiments, and other empirical and analytical
tools to learn about consumer characteristics and demand/shape strategic market planning. The course
culminates in a comprehensive, hands-on, real world market research project and report.
NOTES: PREREQUISITES: BSAD 270 AND 310
OFFERED SPRING SEMESTER, ODD YEARS
BSAD 413 - MARKETING PROMOTIONS (3 credits)
This course emphasizes managing the promotional mix—advertising, public relations, personal selling,
sales promotion, and direct marketing—to provide a comprehensive understanding of how to manage a
marketing department to enhance overall business profitability.
NOTES: ADDITIONAL FEES MAY APPLY
PREREQUISITE: BSAD 310
OFFERED EVERY FALL SEMESTER
BSAD 415 - PERSONAL SELLING AND SALES MANAGEMENT (3 credits)
A comprehensive examination of the sales cycle, including the specific opportunities for developing
relationships, products, and customer loyalty. Students learn how to manage themselves and others through
the development of communication skills and the use of specialized software to help them organize the
sales effort. This course makes extensive use of outside speakers and sales experts to illustrate the
application of concepts and theories learned in the classroom.
NOTES: ADDITIONAL FEES MAY APPLY
PREREQUISITE: BSAD 310
OFFERED SPRING SEMESTER, ODD YEARS
BSAD 420 - SPECIAL TOPICS IN MANAGEMENT (3 credits)
A variety of topics from the management discipline will be offered on a rotating basis. Topics may include:
international business management, health administration, mergers and acquisitions, negotiations and
organizational theory and change. Topics will be announced prior to the semester in which they are offered.
NOTES: PREREQUISITE: BSAD 320
OFFERED MOST SEMESTERS
BSAD 421 - HUMAN RESOURCE MANAGEMENT (2 credits)
A study of the fundamentals of employment management including hiring and firing policies, modern
diversity and performance management techniques, and a survey applicable laws and regulations.
NOTE: OFFERED EVERY SEMESTER
BSAD 423 - MANAGEMENT AND LEADERSHIP FOR NON-PROFITS (3 credits)
An examination of the unique challenges facing managers in nonprofit organizations. Topics covered
include managing staff and volunteers, communications with government resource agencies, special nonprofit
governance issues, fund-raising, and designing and evaluating organizational programs.
NOTES: PREREQUISITE: BSAD 320
OFFERED SPRING SEMESTER, EVEN YEARS
BSAD 425 - SMALL BUSINESS MANAGEMENT (3 credits)
The application of general management principles, theories and procedures to start up and small businesses.
The course cumulates in the preparation of a comprehensive business plan for a proposed small business.
NOTES: PREREQUISITES: ACCT 210 AND BSAD 320
OFFERED EVERY FALL SEMESTER
BSAD 426 - ORGANIZATIONAL DEVELOPMENT (3 credits)
A focused study of the special issues relating to fund raising, marketing and development for non-profit
organizations.
NOTES: PREREQUISITE: BSAD 320
OFFERED SPRING SEMESTER, ODD YEARS
BSAD 427 - PRODUCTION AND OPERATIONS MANAGEMENT (3 credits)
An introduction into the special problems and opportunities associated with the conversion of resources into
products and services. Topics include product design and process selection, assembly line design, supply
chain management, total quality management, inventory planning, and capacity and resource planning.
NOTES: PREREQUISITE: BSAD 270
OFFERED SPRING SEMESTER, ODD YEARS
BSAD 428 - STRATEGIC MANAGEMENT (3 credits)
An in-depth examination of the development and role of strategy in organizations and the importance of
strategic alignment. Topics may include, but are not limited to, the following: corporate strategies, business
unit strategies, competitive strategies, strategic planning and analysis models, and mergers and acquisitions.
NOTES: PREREQUISITES: BSAD 310 AND 320; JUNIOR OR SENIOR STANDING
OFFERED SPRING SEMESTER, EVEN YEARS
BSAD 430 - SPECIAL TOPICS IN FINANCE (3 credits)
A variety of topics from the Finance discipline will be offered on a rotating basis. Topics may include, but
are not limited to the following: capital budgeting, and commercial banking. Topics will be announced prior
to the semester in which they will be offered.
NOTES: PREREQUISITE: BSAD 330
OFFERED MOST SEMESTERS
BSAD 431 - ADVANCED FINANCE (3 credits)
A comprehensive exploration of theoretical and empirical financial literature and the application to
corporate financial policies and strategies. Topics covered include capital and ownership structures,
contracting, mergers and acquisitions, financial distress situations and risk management.
NOTES: PREREQUISITE: BSAD 330
OFFERED SPRING SEMESTER, EVEN YEARS
BSAD 433 - INTERNATIONALFINANCE (3 credits)
An exploration of the theoretical foundations of international financial decisions and their application to
financial practices. Topics covered include international macroeconomic concepts, foreign investment
projects, managing foreign exchange, and managing international taxation and political risks.
NOTES: PREREQUISITE: BSAD 330
OFFERED SPRING SEMESTER, ODD YEARS
BSAD 435 - INVESTMENT FUNDAMENTALS (3 credits)
The study of investment risks and rewards based on the analysis of stocks, bonds, and other investment
opportunities including hedging and derivative investments. This course includes an introduction to
modern professional investment analysis and portfolio theories.
NOTES: PREREQUISITE: BSAD 330
OFFERED EVERY SEMESTER
BSAD 437 - ENTREPRENEURIAL FINANCE (3 credits)
The application of general financial principles to new and small businesses. Students will learn to apply
corporate finance and other techniques to incubating and growing new ventures and improving existing
small businesses. Topics covered include small business evaluation, forecasting, sources of capital, and the
development of business plans.
NOTES: PREREQUISITE: BSAD 330
OFFERED INTERIM, EVEN YEARS
BSAD 440 - SPORT MANAGEMENT AND MARKETING (3 credits)
Students will learn how professional and amateur sports teams manage their businesses, fans, athletes and
brands, including planning, hosting and implementing marketing programs for specific events and sports
programs. Theories will be supplemented with industry-recognized speakers, case studies and hands-on
work for local clients. Class/client projects, as well as presentations are required.
NOTES: PREREQUISITES: BSAD 310 AND 320; JUNIOR OR SENIOR STANDING
OFFERED SPRING SEMESTER, EVEN YEARS
BSAD 490 - SENIOR SEMINAR (W – Area 2.1B) (3 credits)
A senior level seminar emphasizing business research and planning intended to solve “real world” small
business problems. Students learn to provide high quality consulting and technical assistance for client
companies of Augustana’s Small Business Institute for Entrepreneurial Studies. The clients are primarily
local organizations. However, the problems and opportunities they are facing may be local, regional,
national, and international in scope. Independent research, formal presentations and written reports
comprise the basic requirements of the course.
NOTES: PREREQUISITE: SENIOR STANDING
OFFERED EVERY SPRING SEMESTER
BSAD 495 - BUSINESS INTERNSHIP (W – Area 2.1B) (3 credits)
This internship program provides an opportunity for students to participate in a learning experience away from
the traditional classroom. Students will be placed with local organizations so they may work with business
procedures and observe decision making processes. Students will be able to see how concepts and theories
learned in the classroom are applied in practice. The student will be under the direct supervision of an officer
of the cooperating organization and progress will be monitored by departmental internship coordinator.
NOTES: ADDITIONAL FEES MAY APPLY
PREREQUISITES: JUNIOR OR SENIOR STANDING; SUCCESSFUL COMPLETION (C- OR
HIGHER) OF ECON 120 AND 121; ACCT 210 AND 211; TWO OF BSAD 310, 320, 330, AND 340; AND
THE CONSENT OF THE BUSINESS INTERNSHIP COORDINATOR
OFFERED EVERY SEMESTER, INCLUDING INTERIM
BSAD 496 - ELECTIVE BUSINESS INTERNSHIP (1-4 credits)
This internship offering is intended to provide the student with the opportunity to pursue an elective
internship. This internship is not a “W” course and it may not be used to fulfill the departmental
requirements for graduation.
NOTES: ADDITIONAL FEES MAY APPLY
PREREQUISITES: JUNIOR OR SENIOR STANDING; SUCCESSFUL COMPLETION (C- OR
HIGHER) OF ECON 120 AND 121; ACCT 210 AND 211; TWO OF BSAD 310, 320, 330, AND 340; AND
THE CONSENT OF THE BUSINESS INTERNSHIP COORDINATOR
OFFERED EVERY SEMESTER, INCLUDING INTERIM
BSAD 197, 297, 397, 497 - TOPICS IN BUSINESS ADMINISTRATION (1-4 credits)
NOTES: PREREQUISITE: CONSENT OF THE INSTRUCTOR
OFFERED EVERY SEMESTER, INCLUDING INTERIM
BSAD 499 - INDEPENDENT STUDY (W - Area 2.1B) (1-4 credits)
Independent Study projects are conducted in close relationship with an individual faculty member. This
course requires: 1) An in-depth examination of an individually chosen topic area, utilizing recognized
research methods; 2) A written analysis of the project, its results, and recommendations; and 3) An oral
defense of the project to the Departmental Faculty.
NOTES: PREREQUISITE: CONSENT OF THE INSTRUCTOR
OFFERED EVERY SEMESTER, INCLUDING INTERIM
Please contact:
Associate Professor M. Entwistle
Business Administration Department
E-mail: marcia.entwistle@augie.edu