Daya in Concert
Date: April 22, 2016
Times: Doors open at 7 p.m. | Concert starts at 8 p.m.
Location: The District, 4521 W Empire Place, Sioux Falls
Ticket Info: General Admission Tickets: $20 in advance; $25 at the door | Tickets for Augustana Students: Free (limit one ticket per student)
Augustana will host a rescheduled concert by pop music sensation Daya – the voice behind today's massive hit single "Hide Away" – on Friday, April 22, at The District, 4521 W. Empire Place in Sioux Falls.
Singer/songwriter and keyboard player Janae Sturma, a Sioux Falls native, will open the show. See Sturma perform in this Argus Leader Media video.
Tickets for Augustana students are free and are available on a first-come, first-served basis at The District prior to the concert. Limit one ticket per student.
General admission tickets are $20 online and $25 at the door. Tickets are available online at The District.
If you purchased a ticket to Daya's previously scheduled February 26 concert, your ticket will be valid for the April 22 concert.
A native of Pittsburgh, Pennsylvania, Daya drives pop music down a different path. Perhaps, it's a result of her classical piano training, the fact that her multi-ethnicity has been the catalyst for family visits across the globe, or a natural cleverness that's as striking as her dynamic vocal range. It could just be due to the fact that this 16-year-old singer and songwriter has always known what she wanted to do.
"Ever since I was three years old, I wanted to play music," she said. "It showed me who I am, and I get to tell my story of self-discovery in my songs."
Taking lessons from a neighborhood teacher, Daya began playing piano at the age of three. She switched from classical to jazz at age 11, while picking up guitar, ukulele, saxophone, and flute along the way. As a teen, the Pittsburgh native found her voice studying at the Accelerando Music Conservatory. During a visit to the school, platinum songwriter and producer Gino Barletta [JoJo, Miranda Cosgrove, Jessica Mauboy] heard Daya sing and collaborated with her over the following years, until recently inviting her to Los Angeles for a writing session in February 2015. Building off of her formal training and curiosity of the pop music world, they stirred up a singular style that's as fresh as it is fiery.
"It's pop music, but there's always a message," she explains. "We added in elements of everything that inspires me – from R&B to Indie music. We really wanted to tell an honest story."
Their week together yielded her debut single "Hide Away." Combining simplistic synth melodies, a power hook, and an emotionally charged vocal, the song poses the question, "Where do the good boys go to hide away?"
"To me, 'Hide Away' is about waiting for that someone who will love and appreciate you for exactly who you are. As a 16-year-old, I'm still figuring out who I am and what it is that I want. I'm not in any rush to settle," Daya said.
Soon after the song was recorded, Barletta introduced Daya to Steve Zap of Z Entertainment. He immediately fell in love with her fresh, new voice and knew the song would be an undeniable hit. Hits 1 on Sirius XM was the first station to fully embrace "Hide Away" and they lead the charge helping light up radio waves across the country. "Hide Away" began to organically catch fire online, drawing acclaim from YouTuber Tyler Oakley and celebrity gossip blogger Perez Hilton and landing on Spotify's Artists To Watch 2015 Playlist. It set the foundation for her self-titled EP, 'Daya.'
One of five sisters, the singer has traveled from India and Africa to Europe and China, even volunteering to help teenagers in Central America alongside her family. No matter where in the world she is, though, music is always right there with her.
"When it comes to my music, I always want to make sure that I'm doing something that sounds unique, while still conveying a message that's universal," she said. "I want to empower people to recognize their dreams, be able to chase them, and never be afraid of that."
About UBG Big Events
The Augustana Big Event planning committee works each year to bring a big-name musical artist to Augustana’s campus. Past Big Event artists include: Ben Folds, O.A.R., Widespread Panic, Third Day, Raining Jane, Goo Goo Dolls, Sara Bareilles, Phillip Phillips, Macklemore & Ryan Lewis and, most recently, Plain White T's and Parachute and Nico & Vinz.
The successes of these events stem from the high attendance of both Augustana students and the Sioux Falls community. Big Event strives to uphold Augustana’s mission of fostering community by connecting Augustana students with other students and community members in the greater Sioux Falls area.