Parmalee in Concert
Date: May 6, 2018
Times: Doors open at 6 p.m. | Concert begins at 7 p.m.
Location: The District, 4521 W. Empire Place, Sioux Falls
Ticket Info: General Admission Tickets: $27 online; $32 at the door | Tickets for Augustana Students: $17 online; $22 at the door (limit one ticket per student)Buy your tickets today.
- General admission tickets are $27 online and $32 at the door.
- Tickets for Augustana students are $17 online and $22 at the door (limit one ticket per student; student ID required).
Tickets are available online at The District.
For members of the chart-topping country quartet Parmalee, those five digits are more than the postal code of their hometown (Parmele, North Carolina — population 278). They’re a badge of honor, tattooed on each of their arms ... and on each of their hearts. And now, it’s the title of their second album for Stoney Creek Records.
Comprised of brothers Matt and Scott Thomas (lead vocals and drums), cousin Barry Knox (bass) and their best friend Josh McSwain (lead guitar), Parmalee are the quintessential American country band. Raised on a diet of Southern rock, country, and blues, they formed in 2001 as a bunch of small town boys chasing wild weekend nights, but their talents eventually took them beyond the little cement-block barn they rehearsed in and onto country music’s biggest stages, not to mention the top of Billboard’s country chart.
More than a decade of blue-collar persistence made their 2013 breakout single, “Carolina,” into a Platinum-certified No.1 hit, while their debut album landed in the Top 10. Two more singles (“Close Your Eyes” and “Already Callin’ You Mine”) rose to No. 4 and No. 10 on Billboard’s Country Airplay chart, and all the while they kept their noses to the grindstone, touring hundreds of dates a year.
Award nominations from the Academy of Country Music and Teen Choice Awards came rolling in, and headlining tours were launched. Now with their next batch of music, they’re offering up a tribute to the place where it all began, and embracing the future.
“We have been wanting to call an album 27861 for years now,” Matt explained. “Everybody has their own story, and you never know where people come from or how their lives have panned out. But we grew up around rural, hard-working people.”
Just like the ink embedded in their arms, the hard-working virtues of that upbringing have seeped into Parmalee’s soul. And with 27861, they propel the band into a bold new chapter — one with respect for where they came from, but harnessing the same adventurous sprit they left home with all those years ago.
Produced by the band themselves with a who’s who of Nashville’s most visionary musical minds, its sound mixes new flavors into the Parmalee cocktail.
“It has to go forward, because you never want to go back,” Matt explained.
Their much loved country-rock sound is still in force, defined by blazing guitars and soaring harmonies, live drums and a locked-in musical brotherhood. But fans will notice a change. Many of Parmalee’s new songs push forward to the very edges of modern country, bringing in expertly-programmed beats, irresistible pop melodies, and vocal hooks built to grab attention from fans of any genre.
As their hard work begins to pay off, Parmalee’s starting point seems to keep getting farther from view. But no matter how far they rise, they know that small hometown will always come with them — from the lessons learned to the sounds they love to the drive that keeps pushing them forward. That’s why they named the band “Parmalee” in the first place, and that’s why their second album is called 27861.
“It’s embedded in our soul,” Barry says.
About UBG Big Events
The Augustana Big Event planning committee works each year to bring a big-name musical artist to Augustana’s campus. Past Big Event artists include: Sara Bareilles, Phillip Phillips, Macklemore & Ryan Lewis, Plain White T's and Parachute, Nico & Vinz, Daya and Jesse McCartney.
The successes of these events stem from the high attendance of both Augustana students and the Sioux Falls community. Big Event strives to uphold Augustana’s mission of fostering community by connecting Augustana students with other students and community members in the greater Sioux Falls area.
The District is located at 4521 W. Empire Place in Sioux Falls, near the Empire Mall.