UBG Big Event Opt-In

UBG Big Event Opt-InInternational music sensations Nico & Vinz will perform in concert on Friday, April 24, at The District. General admission tickets are $25 plus service fee.

The Augustana Big Event planning committee works each year to bring a big-name musical artist to Augustana’s campus. Past Big Event artists include: Ben Folds, O.A.R., Widespread Panic, Third Day, Raining Jane, Goo Goo Dolls, Sara Bareilles, Phillip Phillips, Macklemore & Ryan Lewis and, most recently, Plain White T's and Parachute.

The successes of these events stem from the high attendance of both Augustana students and the Sioux Falls community. Big Event strives to uphold Augustana’s mission of fostering community by connecting Augustana students with other students and community members in the greater Sioux Falls area.

Each year, students are selected to co-chair the Big Event committee, which is a branch of the Union Board of Governors (UBG). The co-chairs, along with sub-committee members, poll Augustana students for feedback regarding possible artists for Big Event. From the list, the committee makes offers to various artists and finds the best fit for Augustana.


The newly approved “Opt-In” plan for Big Event allowed the committee to consider a wider range of options for a Big Event performer by creating a larger initial budget. The annual Big Event budget comes from the student activities fee in addition to revenue gained from ticket sales at the previous year’s event. The “Opt-In” allowed students to purchase a ticket for Big Event through the Augustana portal as an investment in this year’s event. By opting-in, students guaranteed themselves a reduced price ticket at Big Event before the performer was announced. This year’s price for an “Opt-In” ticket was $20.


The Big Event committee thanks those who supported this year's concert(s). Send any questions to bigevent@ole.augie.edu.