Master of Business Administration Coursework Descriptions

These courses will make up the 36 credits necessary to receive the Master of Business Administration degree in addition to the prerequisite courses of ECON 121, ACCT 207 or 210 and COSC/BSAD 205.

ACCT 607: Managerial Decision Analysis

Managerial decision analysis is an integrative study of current and developing processes by which financial and operational information is prepared for management use, with an emphasis on information needs for planning, controlling, decision-making, and performance evaluation. Case studies will help students integrate functional disciplines that have been studied in the core undergraduate curriculum and understand and apply an emerging body of knowledge related to strategic decisions made by managers. Top management teams, boards of directors and supervisors require performance information to deal with complex and unstructured problems in dynamic, rapidly changing social, technological and economic environments.

BSAD 612: Managerial Marketing

This course is designed to convey a clear, realistic and contemporary perspective of marketing.  This course includes critical analysis of cases and covers important frameworks and tools that can assist managers in making better marketing decisions. Assignments will include researching and writing a marketing plan as well as utilizing analytic tools – including variable costs, fixed costs, relevant and sunk costs, margins (gross, trade, net profit), contribution analysis (break-even, sensitivity, contribution and profit impact, contribution and market size, contribution and performance, and cannibalization), liquidity, operating leverage, cash flow, customer lifetime value, sales force budget, and value and price elasticity of demand – as well as how to manage all marketing efforts in reaching the firm’s strategic goals.

BSAD 635: Corporate Finance

This course provides the framework, concepts, and tools for analyzing financial decisions based on fundamental principles of modern financial theory. The approach is rigorous and analytical. Topics covered include discounted cash flow techniques; corporate capital budgeting and valuation; investment decisions under uncertainty; capital asset pricing; options; and market efficiency. The course will also analyze corporate financial policy, including capital structure, cost of capital, dividend policy, and the long-run sustainability of both the firm and the community in which it operates.  

BSAD 542: Project Management

Using the Project Management Institute’s Body of Knowledge (PMBOK) as a reference point, this course will guide the student through the project management life cycle, as well as the management disciplines needed to make projects successful. Roles and responsibilities, best practices, guest speakers, various software packages and case studies will be leveraged to enhance the learning experience.  The course will culminate in a project connected to a community organization.

COSC 505: Advanced Management Information Systems

Management Information Systems can be defined as the development and use of information systems that help organizations achieve their goals.  This course will explore the complex relationships between information systems, organizational strategy, and competitive advantage, and address the management of the information resources from a senior management viewpoint.  

COSC 515: Advanced Data Analytics

This course provides students with the skills to gather, analyze, and transform data into meaningful information upon which to base strategic decisions. Students will learn to access and leverage data for competitive advantage, as well as to gather, consistently track and report on metrics that best outline trends and guide business strategy and organizational leadership. 

COMM 655: Strategic Organizational Communication

Students will study organizational communication theory and practices to better understand the variables impacting effective strategic organizational communication. This course emphasizes strategic communication deployed for both for-profit and non-profit organizations, to internal and external audiences, domestically and globally. Students will develop an understanding of the many contexts for strategic communication in organizations and will develop the tools necessary for planning, executing and evaluating strategic communication consistent with the organization’s mission and strategic initiatives.

ECON 610: Managing in a Global Economy

Students will study the forces of globalization and how cross-cultural management and the relationship of a multinational organization to various host countries is becoming more critical in today’s global economy. Topics include consumer theory, production theory, supply and demand, elasticity and managerial decision making as well as economic policy.

LEAD 601-603: Leadership Seminar

Topics include Strategies for Effective Case Analysis, Expectations for Academic Honesty, Risk and Responsibility for Managers, Systems-based Management, Negotiations and Conflict Resolution.

LEAD 610: Ethical Leadership

Students will be introduced to the Leadership Academy, sponsor of seminars designed to encourage professional development, such as cross-cultural training, negotiation basics, strategies for effective case analysis, expectations for honest and ethical research and writing, and a field trip to tour a local organization and speak with the CEO about current leadership challenges. The following weeks will introduce human factor concepts such as culture, development, diversity, bias, emotional intelligence, individual and organizational change, leadership, learning, motivation, negotiation/influence/persuasion, performance management, personality, politics, self-awareness, stress/resilience/well-being, belief systems and values.

LEAD 630: Leadership and the Legal Environment

This course is designed to enhance the legal literacy of MBA students by developing a body of legal knowledge and honing legal instincts that will help business leaders attain a competitive edge and promote long-term success. It is designed to refine students' understanding of how law affects all aspects of business, and develop a deeper appreciation of contemporary issues in contract law, contracts without borders and managers' use of contracts to strengthen business relationships, reviews the expansion and limitation of fiduciary responsibilities, discusses tort litigation and tort reform, and analyzes evolving laws affecting the employer-employee relationship.

LEAD 640: Creating and Executing Strategy

This course explores what it takes to think and act strategically and as part of a team. Students will learn to identify digital disruption and analyze strategic positions in the marketplace. The course helps students to link strategy to business goals, implement strategy and incorporate organizational culture into corporate decisions regarding vertical integration, horizontal integration and geographic expansion.