Services and Project Request Timeline

The Strategic Communications & Marketing Department offers a variety of services to assist the Augustana community. To meet the needs of all departments at the university, below is a list of standard timelines for your planning needs. 

REQUESTING PROJECTS 

To schedule and/or request a project, please email your request to marketing@augie.edu and allow 24-48 hours for a response. 

In the fall of 2019, the marketing team will launch an online request form for projects. Please contact Nikki Troxclair if you have any questions.

URGENT REQUESTS

We understand, sometimes “rush jobs” come up. The Strategic Communications & Marketing Department will try to accommodate urgent requests. However, out of courtesy for those projects already in progress for other university departments and for those producing the projects, please plan ahead for annual events and other anticipated needs. Please contact the communications department as soon as you begin to plan anything that might require assistance.

In the instance that the department cannot accommodate a request, we can recommend the appropriate outsourcing method. Please note, if costs are incurred for rush jobs that have to be outsourced, those costs will be incurred by the requesting department.

PROJECT TIMELINES & SERVICES

Depending on the scope of a project, timelines may be shortened or extended. The communications and marketing team is always happy to discuss long-term planning in order to "pre-book" and schedule your projects.

Advertising & Marketing

  • Campaign/Branding Concepts — 4-6 weeks
  • Editing and Resizing Ads — 1-2 weeks
  • Identity (for larger institutional initiatives) — 3-5 weeks
  • Marketing and Communications Plan (consulting and help with planning) — 1-3 months
  • New Ads (Concepting, Scripting, Production and Design) — 4-6 weeks

Creative Services

  • Brochure (update existing design — does not include printing time) — 1-3 weeks
  • Brochure Design Only (new — does not include printing time or content development) — 2-6 weeks
  • Certificates — 1-2 weeks
  • Event Program Design (does not include printing time) — 3-6 weeks
  • Flyer/Datasheet Design (new) — 3 days - 2 weeks
  • Flyer/Datasheet Design (update existing) — 3 days - 2 weeks
  • Invitation Design (new) — 2-3 weeks
  • Invitation Design (update existing) — 1-2 weeks
  • Letter/appeal (new) — 2-3 weeks
  • Letter/appeal (update existing) — 1-2 weeks
  • Mailing (letter or appeal stuffed in envelope) — 1-2 weeks
  • Mailing (postcard) — 1-2 weeks
  • Photo Editing — 1 week
  • Photo Printing Requests — 1-2 weeks
  • Postcard Design (new) — 2-3 weeks
  • Postcard Design (update existing) — 1-2 weeks
  • Posters/Banners Design — 1-2 weeks
  • Printing Estimates (off-site printing) — 1-2 weeks
  • Printing Estimates (on-site printing) — 2-3 days
  • Printing time — 1-2 weeks
  • T-shirt Design — 1-2 weeks
  • Variable Data Mailer (Design, Merging and Mailing) — 2-4 weeks

Editorial Feature

  • Article Development (Writing, Editing, Photo Shoot Coordination and Placement) — 4-8 weeks
  • Production for a Submitted Article (Editing and Placement only) — 1-2 weeks
  • Writing and editing of marketing materials (brochures, flyers, etc.) — 3-6 weeks

Photo

In addition to a marketing request, please contact editorial

  • Photo Shoot Scheduling  — 2-3 weeks
  • Photo Editing  — 3-5 days

Public Relations

  • AU Weekly Newsletter — 1 day*
  • Experts Directory Submission Processing — 1 week
  • Media Coaching — 1-4 weeks
  • Press Release creation — 1-3 weeks
  • Response to Expert Speaker Request — 1 week
  • Story Pitching (immediate project/need) — 1-2 weeks
  • Strategy and Content Review — 1-3 weeks

Social Media

  • Add new social media account to /connect directory — 2-3 weeks
  • Campaign collaboration — 3-4 weeks
  • Event promotion — 1-3 weeks
  • Program feature — 3-4 weeks
  • Social media strategy development and consultation — 6-8 weeks
  • Upload video to YouTube channel — 1 week

Video

In addition to a marketing request, please contact editorial

  • Book videographer — 1-2 weeks
  • Interview/Testimonial (multiperson) — Filming and Post Production — 2-6 weeks
  • Interview/Testimonial (single person) — Filming and Post Production — 2-4 weeks
  • Video (event footage multicamera edit) — 3-4 weeks
  • Video (fully produced marketing) — 8-12 weeks
  • Voice Recording — Up to 2 weeks

Web

  • AU Events listing — 3-5 days
  • Content Update — 3-5 working days
  • Email creation and distribution — 1-2 weeks
  • Web page (new) — 1-2 weeks
  • Website area (new) — 3-4 weeks
  • Website rearchitecture (depending on size of project) — 2-4 weeks