Office of Strategic Communications and Marketing

The mission of the Office of Strategic Communications and Marketing is to create awareness while enhancing the image and reputation of Augustana University.

Telling the Augustana story is the goal of each image, advertisement and event produced by our staff. We aim to project a consistent brand identity, establish and promote events that celebrate the joy of Augustana, report campus news, maintain strong relationships to the media and broader Sioux Falls community, recognize the achievements of our students, professors and alumni, and target communication to each of our audiences using a variety of media.

The Office of Strategic Communications and Marketing provides a variety of services to the Augustana community:

• Media Relations

  • Print, radio and television contacts
  • News and event reporting
  • News conferences

• Online Communications

  • Website content and design
  • Videos
  • Social media
  • Email marketing

• Publications & Print Materials

  • Communication from the Office of the President
  • The Augustana three times/year
  • Viking Life three times/year
  • Event materials
  • Photo shoots
  • All print communications

• Advertising

  • Outdoor advertising
  • Event advertising
  • Display advertising in print
  • Community sponsors and partnerships
  • Digital advertising

• Brand Identity, Trademark Management and Licensing

  • Logo design and trademarking
  • Licensing
  • Signage

(The following items are accessible for internal-use only, using Portal links)

• MS-PowerPoint templates
• Logos
• Letterhead templates