Office of Strategic Communications and Marketing

The mission of the Office of Strategic Communications and Marketing is to create awareness while enhancing the image and reputation of Augustana University.

Telling the Augustana story is the goal of each image, advertisement and event produced by our staff. We aim to project a consistent brand identity, establish and promote events that celebrate the joy of Augustana, report campus news, maintain strong relationships to the media and broader Sioux Falls community, recognize the achievements of our students, professors and alumni, and target communication to each of our audiences using a variety of media.

To schedule and/or request a project, please email your request to marketing@augie.edu. Please allow 24-48 hours for a response.

The Office of Strategic Communications and Marketing provides a variety of services to the Augustana community:

• Strategic marketing, advertising, and university-level communications

  • Crisis Communications
  • Executive Communications
  • Licensing
  • Marketing and branding campaigns
  • Paid advertising
  • University-level strategic communications

• Creative Services (Formerly known as Central Services)

  • Branding needs (logo support)
  • Graphic Design
  • Mailing
  • Printing
  • Postal

• Editorial & Storytelling Content

  • Editing
  • Feature article development and writing (web and print)
  • Magazine content and ideas
  • Videos

• Media Relations & Public Relations

  • Earned media
  • Internal communications and newsletters
  • Media relations training
  • Press release development
  • Social media
  • Story and expertise pitching

• Web Communications

  • Email development support
  • Web maintenance and updates
  • New web page and web site creation
     

(The following items are accessible for internal-use only, using Portal links)

• AU Visual Identity Style Guide (for Faculty/Staff); (for Students )
• Social Media Training/Best Practices (Contact Elliot Nathan, or visit the AU Portal)
• MS-PowerPoint templates
• Logos
• Letterhead templates