Office of Strategic Communications & Marketing

Communications & Marketing at AU

The mission of the Office of Strategic Communications & Marketing (SC&M) is to create awareness while enhancing the image and reputation of Augustana University.

Telling the Augustana story is the goal of each image, advertisement and event. SC&M aims to project a consistent brand identity, establish and promote events that celebrate the joy of Augustana, report campus news, maintain strong relationships with the media and broader Sioux Falls community, recognize the achievements of students, professors and alumni, as well as target communication to each of our audiences using a variety of media.

The Augustana Magazine Fall 2024

Contact Us

605.274.4618

Office of Strategic Communications & Marketing

Address

Augustana University
Office of Strategic Communications & Marketing
Administration Building (Third Floor)
2101 S. Summit Avenue
Sioux Falls, SD 57197

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Latest News

Augustana University is celebrating its 103rd homecoming during Viking Days 2026, beginning on Monday, Oct. 19, through Sunday, Oct. 25. Generations of  Vikings will unite to celebrate all things blue and gold — a beloved tradition that officially became known as "Viking Days" in 1929.

For information on all things Viking Days, visit augie.edu/VikingDays. View the full Viking Days 2026 schedule.

In Fall 2026, the Augustana University Government & International Affairs Department expanded its degree program offerings to include more specialized majors — giving students focused pathways aligned with their interests, workforce demands and graduate school preparation.

The Master of Science in Applied Behavior Analysis (M.S. ABA) degree program at Augustana University is on a path toward national recognition and, ultimately, full accreditation. The M.S. ABA prepares students for the BCBA examination through a 5-semester, 19-month online program, which includes supervised fieldwork. Since December 2025, 63 students from 18 states and Canada have graduated from the online program. To date, 40 have become BCBAs, with more than a dozen serving in South Dakota.