Students who study sport management follow their interest in the business operations behind their favorite sports and receive a multi-faceted foundation for their career.
Beyond AU
Rebecca Falkner Axelrod ‘20, who majored in sport management and later earned a Master of Arts in sports administration & leadership (MSAL), is the executive director of the United States Tennis Association (USTA) Heart of America. Her district covers St. Joseph, Missouri; Lawrence, Kansas; and the Kansas City metro area. Falkner Axelrod oversees adult & junior competition, adaptive & wheelchair tennis and community outreach. While at Augustana, Falkner Axelrod was part of the women's tennis team and served as president of the Student Athletic Advisory Committee (SAAC).
This year’s Viking Days festivities included a special dedication ceremony for Augustana’s School of Business — now the Rydell School of Business, supported by Bill and Ellen Rydell. The Augustana community celebrated on Thursday, Oct. 3, with a gathering in the Madsen Social Science Center, home of the newly-named school.
At the Birdcage and home of Sioux Falls' professional baseball team, you’re guaranteed to find Vikings among the Canaries. Along with three Augustana Baseball alumni in Sioux Falls Canaries uniforms, the team employs an alumnus as its sales executive and three students as summer interns. Canaries President Brian Jamros is also a familiar face within the Augustana School of Business and its Master of Business Administration (MBA) Program.
Augustana University will offer sports broadcasting as a minor beginning in the fall. The minor will help students build careers in a field that includes both traditional broadcast and cable outlets, and new and ongoing digital platforms.
Careers in sport management include coach, recruiter, sports journalist, event operations manager, sales agent and sports data analyst.
Internship opportunities include:
Sport management students study away in:
Students in this major study business administration, communication, journalism, physical education and psychology.
Students can complement their studies with a minor in coaching. Sport management students should also consider earning the Master of Arts in sports administration and leadership at Augustana.
Sport management students often participate in: