Why study marketing?

Marketing students at Augustana excel in everything from research to carrying out creative projects as they prepare to enter in-demand careers across the business world.

  • Marketing majors work with professionals as they learn to research and write marketing plans and manage projects.
  • Students who study marketing assist with fundraising efforts and strategic planning, research global markets for U.S. companies, design social media campaigns and product branding and plan events.
  • Marketing alumni report they are well prepared to lead marketing agencies, work in sales careers, research trends in business and operate inside corporations to successfully support products in the marketplace.
AU Marketing Class

Academics at AU

Course Descriptions

Major Map


Related Programs of Study



Latest News

Augustana University student Olivia Bertino ‘23 is a journalism, Spanish, business administration and marketing quadruple major from Omaha, Nebraska. She is interning this summer at Levitt Sioux Falls — part of a national network of outdoor Levitt music venues dedicated to strengthening the social fabric of communities through free summer concerts.

At Augustana, opportunities for student research are plentiful — from the Arthur Olsen Student Research Symposium and Ralph and Susie Wagoner Student-Faculty Research Award to the Augustana Research Institute (ARI) and Civitas Honors Program vocation projects. What sets AU apart from other universities, though, is the caliber of research performed by undergraduate students which often rivals graduate-level research.

Augustana business administration and marketing major Hunter Chear '22 reached out to his admission counselor regarding his passion. Recognizing Chear’s talent, Augustana’s admission team offered him a job creating photo and video content for marketing and enrollment purposes — a position he’s held for three years at AU.


Hunter Chear '22: Capturing Campus and Beyond

Hunter Chear '22: Capturing Campus and Beyond


Graduates have secured careers as sales agents, marketing strategy managers, data collection agents, event coordinators and social media managers.

Hands-On Learning

Internship opportunities include:

  • Sanford Health
  • Lawrence & Schiller
  • Epicosity
  • Fresh Produce
  • The Event Company
  • Make-A-Wish Foundation

Marketing students study away in:

  • London, England; Paris, France; and Oslo, Norway — focusing on sustainable business with AU faculty
  • Thailand — focusing on global economics with AU faculty
  • London — focusing on Brexit with AU faculty

Courses & Organizations

Students at Augustana begin courses related to this major sooner than they would at other universities and enjoy the flexibility to double major. Marketing courses are taught with a forward-looking perspective, integrating technology and cutting-edge topics.

Students take courses in these areas:

  • Specialty marketing
  • Public relations
  • Business
  • Computer science and web design
  • Graphic design

Marketing students often participate in:

  • Business Club
  • Union Board of Governors (UBG)
  • Viking Days Committee
  • Welcome Week Committee
  • Augustana Public Relations Student Society of America (PRSSA)