Marketing

Why study marketing?

Marketing students at Augustana excel in everything from research to carrying out creative projects as they prepare to enter in-demand careers across the business world.

Marketing majors work with professionals as they learn to research and write marketing plans and manage projects.
Students who study marketing assist with fundraising efforts and strategic planning, research global markets for U.S. companies, design social media campaigns and product branding and plan events.
Marketing alumni report they are well prepared to lead marketing agencies, work in sales careers, research trends in business and operate inside corporations to successfully support products in the marketplace.

Rydell School of Business

Academics at AU

Related Programs of Study

Accounting
Augustana University Fintech Program by Pathward^TM
Business Administration
Finance
Management
Sport Management

Beyond AU

Bergen Lindner ‘23, who triple majored in marketing, business administration and management, and later earned an MBA from AU, is an account executive at Epicosity in Sioux Falls. The former student-athlete also serves as a marketing specialist and softball instructor for the Playground Softball Facility. Lindner completed four marketing internships while at AU, including one at Epicosity.

Contact Us

Cathy Marsh, undergraduate program director

Marketing, Rydell School of Business

Latest News

Bill and Ellen Rydell Name Augustana School of Business, Bear Mother’s Philanthropic Torch

This year’s Viking Days festivities included a special dedication ceremony for Augustana’s School of Business — now the Rydell School of Business, supported by Bill and Ellen Rydell. The Augustana community celebrated on Thursday, Oct. 3, with a gathering in the Madsen Social Science Center, home of the newly-named school.

Dr. Roxanne Stevens Named Dean of the Augustana School of Business

Augustana is proud to announce that Dr. Roxanne Stevens has been named the university’s new dean of the School of Business. Stevens began serving in her role in mid-August. Stevens is working on both a short- and long-term plan for the School of Business that includes growth initiatives, community partnerships and student engagement opportunities — such as additional internships, student organizations and honor societies.

Beyond the Books at AU: Quadruple Major Gains Design and Marketing Skills Through Levitt Internship

Augustana University student Olivia Bertino ‘23 is a journalism, Spanish, business administration and marketing quadruple major from Omaha, Nebraska. She is interning this summer at Levitt Sioux Falls — part of a national network of outdoor Levitt music venues dedicated to strengthening the social fabric of communities through free summer concerts.

Highlights

Hunter Chear '22: Capturing Campus and Beyond

Careers

Graduates have secured careers as sales agents, marketing strategy managers, data collection agents, event coordinators and social media managers.

Hands-On Learning

Internship opportunities include:

Sanford Health
Lawrence & Schiller
Epicosity
Fresh Produce
The Event Company
Make-A-Wish Foundation

Marketing students study away in:

London, England; Paris, France; and Oslo, Norway — focusing on sustainable business with AU faculty
Thailand — focusing on global economics with AU faculty
London — focusing on Brexit with AU faculty

Courses & Organizations

Students at Augustana begin courses related to this major sooner than they would at other universities and enjoy the flexibility to double major. Marketing courses are taught with a forward-looking perspective, integrating technology and cutting-edge topics.

Students take courses in these areas:

Business
Computer science & web design
Graphic design
Public relations
Specialty marketing

Marketing students often participate in:

Augustana Public Relations Student Society of America (PRSSA)
Business Club
Sigma Iota Epsilon (SIE), Eta Kappa Chapter
Union Board of Governors (UBG)
Viking Days Committee
Welcome Week Committee