Multimedia Entrepreneurship

Why study multimedia entrepreneurship?

Multimedia entrepreneurship majors will become creative content producers who can produce their own work — shoot and edit video, create music, engineer audio and navigate the copyright licensing.

  • This degree prepares students with the mindset of an entrepreneur accompanied by the technical skills necessary to succeed as a 21st century musician.
  • This interdisciplinary program partners with the Berklee College of Music and Avid Technology and is ultimately made possible by the Midco Media Center, a “tech sandbox” for students to explore audio, video, music and podcasting.

Multimedia Entrepreneurship at AU

Multimedia Entrepreneurship at AU

Course Descriptions

Major Map


Related Programs of Study




Latest News

Augustana University is proud to announce that its School of Music is hosting a 3-week Avid Media Creation Camp — part of an effort to re-envision summer programming that allows prospective students to gain hands-on learning opportunities and “Experience Augustana.”

The Augustana University School of Music (SoM) received its first 7-figure gift in April 2022 — an anonymous $1 million designated for the purchase of new pianos.

Augustana University’s School of Music (SoM) and the South Dakota Symphony Orchestra (SDSO) are teaming up to make the biennial J. Earl Lee Piano Festival better than ever.


avid tools


Career opportunities include digital content producer, audio or video engineer, artist manager, freelance composer and concert technician.

Hands-On Learning  

Internship opportunities include:

  • South Dakota Symphony Orchestra (SDSO)
  • Washington Pavilion
  • Levitt at the Falls
  • Yamaha, Schmitt or Popplers music stores
  • DMM Systems
  • Pepper Entertainment

Students have access to Studio 47, the Midco Media Center and state-of-the-art technology and piano lab for hands-on practice of their skills.

Courses & Organizations

Curriculum consists of these three elements:

Multimedia entrepreneurship students often participate in:

  • Choral and instrumental ensembles
  • School of Music recitals, concerts, recordings and broadcasts