Media Production & Entrepreneurship

Why study media production?

Media production & entrepreneurship (formerly multimedia entrepreneurship) majors at Augustana University will become creative content producers who can produce their own work — shoot and edit video, create music, engineer audio and navigate the copyright licensing.

  • This degree prepares students with the mindset of an entrepreneur accompanied by the technical skills necessary to succeed as a 21st century musician.
  • This interdisciplinary program partners with Avid Technology and is ultimately made possible by the Midco Media Center — a “tech sandbox” for students to explore audio, video, music and podcasting.
Degree in 3 STUDIO 47
MME Tour at AU

MME Tour at AU

Areas of Emphases

  • Audio Tech
  • Music
  • Sports Broadcasting
MEDIA PRODUCTION & ENTREPRENEURSHIP MAJOR
SCHOOL OF MUSIC
FACULTY

Beyond AU: Trent Lammers '24

Augustana University alumnus Trent Lammers '24, a media production & entrepreneurship (formerly multimedia entrepreneurship) major, is the lead audio technician for DMM Systems — a concert production company based out of Hartford, South Dakota.

Trent Lammers '24

Trent Lammers '24

Related Programs of Study

Contact Us

Frank Cook, program director

School of Music

Email

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Latest News

Adam Brachman ‘28
Augustana University Student Looks to Combine Music and Language Through CLS Program in Japan

Augustana University student Adam Brachman ‘28 has received the 2026 Critical Language Scholarship (CLS) Program Award, which provides American college and university students with the opportunity to study cultures and languages essential to U.S. global engagement. The media production & entrepreneurship and music double major will spend eight weeks in Okayama, Japan, intensively studying the Japanese language and culture.

Midco Media Center
Augustana University to Offer Sports Broadcasting Minor in Fall 2024

Augustana University will offer sports broadcasting as a minor beginning in the fall. The minor will help students build careers in a field that includes both traditional broadcast and cable outlets, and new and ongoing digital platforms.

ChristmasVespers_2023
Augustana School of Music Invites Public to 86th Annual Christmas Vespers Concert

In collaboration with Campus Ministry, the Augustana School of Music (SoM) invites the public to join the university community for its 2023 Christmas Vespers  Concert, “And a little child shall lead them" on Friday, Dec. 1, and Saturday, Dec. 2. For more information and how to purchase tickets, visit augie.edu/vespers.

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Highlights

avid tools

Careers

Career opportunities include digital content producer, audio or video engineer, artist manager, freelance composer and concert technician.

Hands-On Learning  

Internship opportunities include:

  • South Dakota Symphony Orchestra (SDSO)
  • Washington Pavilion
  • Levitt at the Falls
  • Yamaha, Schmitt or Popplers music stores
  • DMM Systems
  • Pepper Entertainment

Students have access to Studio 47, the Midco Media Center and state-of-the-art technology and piano lab for hands-on practice of their skills.

Courses & Organizations

Curriculum consists of these three elements:

Multimedia entrepreneurship students often participate in:

  • Choral and instrumental ensembles
  • School of Music recitals, concerts, recordings and broadcasts