Multimedia Entrepreneurship

Why study multimedia entrepreneurship?

Multimedia entrepreneurship majors will become creative content producers who can produce their own work — shoot and edit video, create music, engineer audio and navigate the copyright licensing.

  • This degree prepares students with the mindset of an entrepreneur accompanied by the technical skills necessary to succeed as a 21st century musician.
  • This interdisciplinary program partners with the Berklee College of Music and Avid Technology and is ultimately made possible by the Midco Media Center, a “tech sandbox” for students to explore audio, video, music and podcasting.

Multimedia Entrepreneurship at AU

Multimedia Entrepreneurship at AU

Course Descriptions

Major Map


Related Programs of Study



Latest News

Augustana University will offer sports broadcasting as a minor beginning in the fall. The minor will help students build careers in a field that includes both traditional broadcast and cable outlets, and new and ongoing digital platforms.

In collaboration with Campus Ministry, the Augustana School of Music (SoM) invites the public to join the university community for its 2023 Christmas Vespers  Concert, “And a little child shall lead them" on Friday, Dec. 1, and Saturday, Dec. 2. For more information and how to purchase tickets, visit

Augustana University is proud to announce that its School of Music is hosting a 3-week Avid Media Creation Camp — part of an effort to re-envision summer programming that allows prospective students to gain hands-on learning opportunities and “Experience Augustana.”


avid tools


Career opportunities include digital content producer, audio or video engineer, artist manager, freelance composer and concert technician.

Hands-On Learning  

Internship opportunities include:

  • South Dakota Symphony Orchestra (SDSO)
  • Washington Pavilion
  • Levitt at the Falls
  • Yamaha, Schmitt or Popplers music stores
  • DMM Systems
  • Pepper Entertainment

Students have access to Studio 47, the Midco Media Center and state-of-the-art technology and piano lab for hands-on practice of their skills.

Courses & Organizations

Curriculum consists of these three elements:

Multimedia entrepreneurship students often participate in:

  • Choral and instrumental ensembles
  • School of Music recitals, concerts, recordings and broadcasts