Media Studies

Why media studies?

Students studying media will learn to analyze the collection, production and spread of ideas to become well-informed and ethical media analysts, producers and critics in a media-rich world.

  • The program prepares students to analyze the contemporary public influence that takes place primarily in media contexts, including print, radio, television, social media and internet-based traditional media.
  • Students cover a range of mediums, including photography, audio and video.
  • Students will analyze the types of influence, insights into media culture and ethics of media.
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Academics at AU

Course Descriptions

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Media Students


Media studies students will be well-suited for graduate school, as well as a variety of careers in film, television, radio, public relations/advertising, marketing and journalism. They secure successful careers as event planners, broadcasters, writers, market researchers, videographers and social media producers.

Hands-On Learning

Internship opportunities include:

  • Epicosity
  • Lawrence & Schiller
  • Mud Mile Communications
  • Dakota News Now and KELO News
  • USA Today
  • South Dakota Public Broadcasting (SDPB)

Media studies students study away in:

London, England, and Ireland — focusing on race and religion with AU faculty

  • England — focusing on Londinium and Brexit with AU faculty
  • Scotland — focusing on its stories and scenes with AU faculty
  • Barcelona, Spain — focusing on colonialism, identity and modernism with AU faculty
  • Minneapolis/St. Paul, Minnesota, through HECUA — focusing on making media and change

Courses & Organizations

The media studies curriculum teaches social, historical, political and cultural aspects of the media, as well as interdisciplinary study of aesthetics, production and social influence.

Media studies students often participate in: 

  • Augustana Public Relations Student Society of America (PRSSA)
  • The Writer's Guild
  • Augustana Collaborative Theatrical Society (ACTS)
  • Student publications, The Mirror and The Edda