Sport Management

Why study sport management?

Students who study sport management follow their interest in the business operations behind their favorite sports and receive a multi-faceted foundation for their career.

  • The interdepartmental major combines the strengths of coursework from exercise and sport sciences with communication, business administration and journalism.
  • Sport management courses are taught with a forward-looking perspective, integrating technology and cutting-edge topics. 

Academics at AU

Course Descriptions

Major Map


Related Programs of Study


  • Dean of the School of Business and Associate Professor of Business Dr. Marcia Entwistle | | 605.274.5945

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Careers in sport management include coach, recruiter, sports journalist, event operations manager, sales agent and sports data analyst. 

Hands-On Learning

Internship opportunities include:

  • Augustana Athletics game-day promotion, compliance, marketing and fan engagement
  • Sanford Pentagon
  • Sioux Falls sports teams — Canaries, Skyforce, Stampede and Storm
  • Local schools — working with athletic directors

Sport management students study away in:

  • Costa Rica — focusing on exercise science with AU faculty
  • Norway — focusing on  sport and physical activity with AU faculty
  • Australia — focusing on global sport management with AU faculty
  • Nicaragua — focusing on poverty

Courses & Organizations

Students in this major study business administration, communication, journalism, physical education and psychology.

Students can complement their studies with a minor in coaching. Sport management students should also consider earning the Master of Arts in sports administration and leadership at Augustana.

Sport management students often participate in:

  • Sports sections of student publications — The Mirror and The Edda
  • Elmen Center Recreational Services
  • SKOL Club
  • Student Athletic Advisory Committee (SAAC)
  • Business Club