Communication Studies

Why communication studies?

Communication is one of the most useful areas of study because it concerns the nature of human interaction and can be applied in any field.

  • Studying communication means examining the ability to influence others and how humans create, alter and maintain meaning through symbols.
  • The program values social influence as central to communication theory and emphasizes context, critical thinking and essential skills.
Communication Studies at AU

Communication Studies at AU

Course Descriptions

Major Map


Related Programs of Study



Latest News

Augustana University will offer sports broadcasting as a minor beginning in the fall. The minor will help students build careers in a field that includes both traditional broadcast and cable outlets, and new and ongoing digital platforms.

Augustana student Mariya Mamman ‘25 is a communication studies/business and economics double major from Jos, Plateau, Nigeria. She is interning this summer at the Great Plains Zoo in Sioux Falls, gaining experience as a social media & events intern.

The university is proud to announce that Augustana Public Relations Student Society of America (PRSSA) was honored at the 44th annual Minnesota PRSA Classics Awards banquet, held on May 12, in Minneapolis, Minnesota.


Communication Studies at AU


Communication graduates establish careers as business salespeople, public relations directors, media producers, nonprofit fundraising developers and lawyers.

Hands-On Learning

Internship opportunities include:

  • Make-A-Wish Foundation
  • Alzheimer's Association
  • Downtown Sioux Falls
  • Lawrence & Schiller
  • Matt Jensen Marketing (MJM)
  • KELO News

Communication students study away in:

  • Norway — focusing on public relations and international strategic communication with AU faculty
  • London, England, and Ireland — focusing on race and religion with AU faculty

Courses & Organizations

The curriculum teaches fundamental communication concepts like interpersonal communication and persuasion and then tailors the major to individuals through elective courses. It also serves as an excellent second major in combination with business, economics, English, government or journalism.

Communication students often participate in:

  • Augustana Public Relations Student Society of America (PRSSA)
  • Union Board of Governors (UBG)
  • Serving and Learning Together (SALT)