Strategic Communication & Leadership

Why strategic communication & leadership?

Students studying strategic communication & leadership (formerly known as communication studies/business) engage in the business world through the specialized lens of quality strategic communications.

  • Corporate executives identify strong communication skills as a key element in professional success.
  • Communication classes emphasize applied social influence, which could help future business leaders land important partnerships and promotions.
Communication Studies/Business at AU

Communication Studies/Business at AU

Beyond AU

Megan Raposa '15, who majored in communication studies/business and journalism, is the owner of Sioux Falls Simplified, a local news outlet that “cuts through the clutter” and “delivers a bite-sized version of the local news” in weekly email newsletters and a Sioux Falls Welcome Guide.

Megan Raposa

Course Descriptions

Major Map


Related Programs of Study



Latest News

Augustana student Mariya Mamman ‘25 is a communication studies/business and economics double major from Jos, Plateau, Nigeria. She is interning this summer at the Great Plains Zoo in Sioux Falls, gaining experience as a social media & events intern.

The university is proud to announce that Augustana Public Relations Student Society of America (PRSSA) was honored at the 44th annual Minnesota PRSA Classics Awards banquet, held on May 12, in Minneapolis, Minnesota.

Steven Tims ‘11 is the director of operations at Raven Industries, but his career began at the company more than 10 years ago as an intern during his sophomore year at Augustana. 


comm/business students reading


Many art graduates secure employment as commissioned fine artists, creative directors, animators, architects, graphic designers, professors, historians and museum curators.

Hands-On Learning  

Internship opportunities include:

  • Make-A-Wish Foundation
  • Alzheimer's Association
  • Downtown Sioux Falls
  • Lawrence & Schiller
  • Matt Jensen Marketing (MJM)
  • KELO News

Art students study away in:

  • Norway — focusing on public relations and international strategic communication with AU faculty
  • London, England, and Ireland — focusing on race and religion with AU faculty
  • London, England; Paris, France; and Oslo, Norway — focusing on sustainable business with AU faculty

Courses & Organizations

The curriculum features an engaging combination of classes in communication, business administration, economics, accounting, journalism and psychology.

Students often participate in:

  • Augustana Public Relations Student Society of America (PRSSA)
  • Union Board of Governors (UBG)
  • Business Club